The Business of Design.
Providing a business perspective on the architecture and design industry.
The profession of Architecture has traditionally focused solely on the art of the craft and has neglected to place importance on incorporating strong business practices into daily operations and management. This attitude is formed early in the careers of architects during extensive years of education, that seem to ignore the fact that architecture exists in the larger ecosystem of the business economy, and is reinforced in practice by firm leadership and cultures that do not value the importance understanding the business side of the profession. Of course, there are architecture firms that do embrace sound business principles and have the expectation not just to survive but thrive. Unfortunately, these firms are a rare breed.
The purpose of this site is to share observations and ideas to help break the negative stigma around thinking of design as a business first.
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